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Keywords: Promotions
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 06 June 2013
...Abhishek SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature...
