... Organizational behavior Corporate culture Business ethics Public relations Management science Transportation This case explores the Boeing–McDonnell Douglas merger and its impact on Boeing’s corporate culture, ethics and strategic decision-making. After the merger, Boeing shifted from a culture...

... Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion Fred Perry is a premium clothing brand well known for its polo shirts. It was created by Mr Fred Perry, a British tennis player. The brand’s stated values...

... be contacted at: Holtzen-S@mssu.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Gender Women in leadership Negotiation Power Leadership Public relations Employment law Entertainment The case follows Fran Drescher (she), president...

...Jenny Craddock; June West In October 2016, Timothy Sloan, the newly appointed CEO of American banking giant Wells Fargo, faced a massive public-relations crisis. A few weeks earlier, a United States government agency had announced the results of its regulatory review of the bank and exposed...

...Vineeta Dwivedi; Malay Krishna; Sunny Vijay Arora Learning outcomes This case is intended to help students of business communication and public relations to trace the effects of communication by public figures and understand essential elements of designing effective communication. After working...

... 2021 Emerald Publishing Limited Licensed re-use rights only Crisis management Corporate communications Risk management analysis Public relations Social media strategy This case can be used to enhance discussions around crisis and risk management and communications management...

... of state capture, i.e. managers controlling the political system for their advantage. Students will be able to analyze the decision of whether to collaborate with unethical partners or customers. Case overview/synopsis Bell Pottinger Private (BPP) was a British public relations (PR) firm...

... understanding of what constitutes gender discrimination and even gender itself. Diversity Ethics Human Resource Management Leadership Public Relations Reputations Social Responsibility Society and Business Relations Women in Business Retail trade 21 01 2021 © The Kellogg School...

... Negotiation Politics Public Relations Social Responsibility Society and Business Relations Petroleum extraction Large In the summer of 2014, a large energy company was poised to begin expanding its unconventional natural gas operations in northeastern British Columbia in the hopes...

...Vaibhavi Kulkarni The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding...

... teaching notes. Subject code CSS: 3 Entrepreneurship Shalaghya Sharma can be contacted at: shalaghya.sharma@hotmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Public relations Social enterprise Volunteer/people management...

... Your Company's Most Valuable Asset (New York: McGraw-Hill, 2011). Crisis Management Public Relations Disaster Management Leadership Corporate Communications Media Strategy Security Management Emergency Response United States Figure 1: Reputational Terrain—Media...

..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Leadership Corporate Communications Germany The cases describe a crisis faced by Mercedes-Benz, a division...

... Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management The cases describe the demise of Arthur Andersen, a firm that had long set the industry standard for professionalism in external accounting. Once an example of strong corporate...

... of Management. Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management The cases describe the demise of Arthur Andersen, a firm that had long set the industry standard for professionalism in external accounting...

... unable to raise ticket prices, given their poor performance in recent years. Change Management Competitive Strategy Corporate Strategy Decision Making Family Business General Management Leadership Marketing Organizational Culture Public Relations In 2007 the Chicago Blackhawks...

... Communication Crisis Management Customer Relationship Management Public Relations Reputations Social Media Society and Business Relations Figure TN1: Reputational Terrain—Media Coverage A PDF version of these teaching notes is available: 10 Julie Wernau, “ComEd Should Pay...

... reinforced by the authority, expertise, and actions of the firm’s leaders. In your view, what were the reasons for Arthur Andersen’s problems? Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management...

... the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Business Strategy Leadership Corporate Communications Why did Mercedes decide to develop the A-Class? Did the A-class present any risks to Mercedes? Why did the moose test get...

... Management Financial Strategy Government Policy Public Policy Public Relations Reputations Banking Large On October 6, 2011, President Barack Obama publicly scolded Bank of America for developing a new revenue stream: a $5 monthly fee for all Bank of America debit card holders...