Keywords: Public relations
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Teaching Notes
Teaching Notes (2025) 21 (3)
Published: 07 April 2025
... in the semester, or right before this case. This allows the instructor to really drive home the effects of organizational culture over time, using the example of the darker side of M&A: Aviation Mergers and acquisitions Organizational behavior Corporate culture Business ethics Public relations...
Teaching Notes
Teaching Notes (2025) 21 (1): 1–16.
Published: 02 January 2025
... . Nicolas Kervyn can be contacted at: nicolas.o.kervyn@uclouvain.be © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion...
Teaching Notes
Teaching Notes (2024)
Published: 17 December 2024
... and expectations? (LO 3) When teaching the case, instructors may find the following theoretical frameworks useful. Gender Women in leadership Negotiation Power Leadership Public relations Employment law Entertainment The case follows Fran Drescher (she), president of the actors...
Teaching Notes
Teaching Notes 1–22.
Published: 23 April 2024
...Jenny Craddock; June West In October 2016, Timothy Sloan, the newly appointed CEO of American banking giant Wells Fargo, faced a massive public-relations crisis. A few weeks earlier, a United States government agency had announced the results of its regulatory review of the bank and exposed...
Teaching Notes
Teaching Notes 1–27.
Published: 17 October 2022
...Vineeta Dwivedi; Malay Krishna; Sunny Vijay Arora Learning outcomes This case is intended to help students of business communication and public relations to trace the effects of communication by public figures and understand essential elements of designing effective communication. After working...
Teaching Notes
Teaching Notes 1–20.
Published: 17 May 2021
... think the case is ideal include MBA, Masters in Communication/Public Relations and Masters in Public Administration/Public Management and most especially for sessions covering crisis management in general and communications management/crisis communications planning and management and crisis public...
Teaching Notes
Teaching Notes 1–47.
Published: 03 December 2020
... of state capture, i.e. managers controlling the political system for their advantage. Students will be able to analyze the decision of whether to collaborate with unethical partners or customers. Case overview/synopsis Bell Pottinger Private (BPP) was a British public relations (PR) firm...
Teaching Notes
Teaching Notes 1–14.
Published: 08 November 2018
... the permission of Kellogg Case Publishing. Diversity Ethics Human Resource Management Leadership Public Relations Reputations Social Responsibility Society and Business Relations Women in Business Retail trade Large In September 2014 Leyth Jamal, a transgender woman, filed...
Teaching Notes
Teaching Notes
Teaching Notes 1–8.
Published: 05 March 2018
...Vaibhavi Kulkarni The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding...
Teaching Notes
Teaching Notes 1–16.
Published: 19 February 2018
... to develop an understanding of the situation and steps taken to solve the issue. As the founder did not want to publish her organization’s name, the details were masked to create anonymity. Public relations Social enterprise Volunteer/people management Sponsorship/endorsements Shalaghya...
Teaching Notes
Teaching Notes 1–15.
Published: 20 January 2017
..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Business Strategy Leadership Corporate Communications Germany The cases describe a crisis faced by Mercedes...
Teaching Notes
Teaching Notes 1–21.
Published: 20 January 2017
..., mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Change Management Competitive Strategy Corporate Strategy Decision Making Family Business General Management Leadership Marketing Organizational Culture Public Relations In 2007...
Teaching Notes
Teaching Notes 1–11.
Published: 20 January 2017
... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management The cases describe...
Teaching Notes
Teaching Notes 1–16.
Published: 20 January 2017
..., “Feds Approve Constellation-Exelon Merger,” Baltimore Sun, March 9, 2012. Business Communication Business Policy Communication Crisis Management Customer Relationship Management Public Relations Reputations Social Media Society and Business Relations Figure TN1...
Teaching Notes
Teaching Notes 1–10.
Published: 20 January 2017
... or by any means— electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Management Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management The cases...
Teaching Notes
Teaching Notes 1–9.
Published: 20 January 2017
..., or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Leadership Corporate Communications The cases are designed for students in graduate or executive-level courses with an understanding of basic marketing...
Teaching Notes
Teaching Notes 1–6.
Published: 20 January 2017
... Public Relations Leadership Crisis Management Organizational Culture Accounting Ethics Regulatory Management The cases describe the demise of Arthur Andersen, a firm that had long set the industry standard for professionalism in external accounting. Once an example of strong corporate...
Teaching Notes
Teaching Notes 1–7.
Published: 20 January 2017
... the permission of the Kellogg School of Management. Crisis Management Public Relations Disaster Management Leadership Corporate Communications Media Strategy Security Management Emergency Response United States Figure 1: Reputational Terrain—Media Coverage A PDF version...
Teaching Notes
Teaching Notes 1–12.
Published: 25 March 2016
... Crisis Management Customer Relationship Management Financial Strategy Government Policy Public Policy Public Relations Reputations Regulators: Following the financial crisis of 2008, banking regulators were concerned about any actions that would impair a bank's health. Accordingly...

or Create an Account

Close subscription notice
Close access options