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Keywords: Quantitative marketing research
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–34.
Published: 20 September 2024
... Conjoint analysis New product development Entrepreneurship Quantitative marketing research During July 2023, Preedha Vinchit, product marketer at the Thani Food Institute (TFI), faced a critical decision regarding the launch of the passion fruit-infused vinaigrette (PFIV). Developed from TFI’s...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–19.
Published: 23 June 2021
...-use rights only Strategy Green marketing Environmental issues Quantitative marketing research Entrepreneurship Parsa’s is a case about a quick-service restaurant in an Indian emerging market, which faces the harsh realities of environmental degradation. In a very short period...
