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Keywords: Relational marketing
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 13 August 2012
... support with an interview to Carlos Etcheverry. Javier Jorge O. Silva can be contacted at: jsilva@iae.edu.ar © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Key account management Relational marketing Industrial marketing Sales...
