... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Taylor Swift Entrepreneurship Strategy Marketing Brand management Consumer behaviour Reputation management Entertainment The case study examines Taylor Swift’s professional journey from her debut...

... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Crisis Management Reputation Management CEO Decision-making The cases describe the events that transpired...

... Management Reputation Management CEO Decision-making Understand the strategic and reputational nature of crises Understand the challenges of managing a crisis, whether the company is at fault or not Learn the requirements for building trust in a crisis The cases are designed...

.... Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Social media Crisis communication Reputation management Milk products...