... can be contacted at: t.mustun@mdx.ac.mu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing mix Marketing strategy Digital marketing Social media strategy Retail business First, get students to define the term product . Refer...

... undergoing training in leadership-related issues will also benefit from the case study through development of analytical and decision-making skills. Case overview – The case study highlights a successful retail business leader who has been directly involved in the transformation of his family business from...