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Keywords: Return on ads spent (ROAS)
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Teaching Notes
Marketing odyssey for a digitally native brand: a case study of Sunbird Straws
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025) 21 (1): 159–186.
Published: 02 January 2025
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainable marketing Branding Digital marketing Return on ads spent (ROAS) Global trend in marketing Sustainable straws Advertising Digital marketing Direct marketing E-commerce Internet marketing Manufacturing...
