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Keywords: Reverse positioning
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 14 November 2013
...Amalia E. Maulana; Pandu Jati Kuncoro; Lexi Z. Hikmah Subject area Reverse positioning, market segmentation, customer-centric organization. Study level/applicability Postgraduate program; Master in strategic marketing and Master in business administration. Case overview Declining radio...
