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Keywords: Roku
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Teaching Notes
Streaming success: positioning Roku’s future in a hypercompetitive industry
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2021) 17 (3): 295–319.
Published: 24 August 2021
...Erin G. Pleggenkuhle-Miles; Christopher C. Winchester; A. Erin Bass; Thomas West Theoretical basis The theoretical basis for this case is a focus on strategic positioning as related to Porter’s Generic Strategies. The case accounts Roku’s journey in facing additional competition, highlighting...
