... the transformation of rural retail from traditional models to organized modern retail;▪ Understand the opportunities and challenges of rural markets with specific reference to automobile products;▪ Identify and evaluate the various distribution channels available for rural markets; and▪ Devise a suitable rural...

...Rashmi Ranjan Parida; Sangeeta Sahney Subject area Marketing management and marketing strategy, rural marketing, sales and distribution. Study level/applicability Students of business schools specialising in the area of marketing or rural marketing. Case overview The case focuses...

... Entrepreneurialism Social enterprise Social entrepreneur Solar energy Renewable energy Bottom of pyramid Emerging economy Rural market Talent management Talent retention Talent development Rakesh Kumar Pati and Niharika Garud This teaching note focuses the case to explain the concept...