... and Marketing 4.0, as well as learn about the new type of entrepreneurial finance such as crowdfunding. The setting of this case is novel too – the new quest games industry in Russia. Finally, the novelty of this case is its format where the protagonists’ interview is available as a podcast, and thus...

...Muravskii Daniil; Muravskaia Snezhana; Romanova Elena; Kudinova Valeria Learning outcomes This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the decision-making processes behind...

... Publishing Limited Licensed re-use rights only Russia Branding Luxury goods Brand management Brand re-launch Heritage brands Q1. Place Raketa and Pobeda brands in the positioning map (provided as a ready-to-use assignment in the supporting material at the end of this teaching note...

... analysis methods, change management courses. Case overview This case illustrates how Storm, a small innovation company located in the city of Novosibirsk, Russia, tackled the problem of future development. The company was set up in 1992 by young scientists to produce equipment for automatic process...

..., including Russia. Many companies in Russia, however, are “forced” to find “creative solutions” to avoid this quota. This attitude is caused not by the unwillingness of companies to support disabled people, but rather by their moral and technical unreadiness to do so. Using one example of a company providing...

... Engagement Manager at McKinsey & Company, Zurich, Switzerland. © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only CSR Corporate sustainability (Institutional) entrepreneurship Supply chain management Russia Pulp & paper industry...

... overview Kaspersky Lab is a provider of information technology (IT) security products such as anti-virus, anti-spam and network security software. It is Russia's largest software company and the only Russian firm that ranked among the world's top 100 software companies. This case presents several...