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Keywords: SAAS
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Teaching Notes
Starting Ingine
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (5)
Published: 30 July 2024
... Licensed re-use rights only Entrepreneurship Venture capital Small businesses Influencer marketing Business model Financial projection Valuation ROI SAAS Software The case can be used in entrepreneurship and entrepreneurial finance. The case can be used in undergrad, master’s...
Teaching Notes
Schematic Software Company: Accelerating Growth
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 06 December 2023
...Sanjay Kumar Jena; Sourav Bikash Borah; G. Pratheebha Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved over the last few years. In the third quarter...
