... marketing Social media strategy Marketing strategy Social marketing Marketing mix Sales promotions Navneet Senecha and Ritu Srivastava Mentorrd EduTech is a start-up in India providing career development and enhancement services. The firm uses artificial intelligence (AI) tools...

... for achieving his sales targets was to organize a sales promotion. His team and he came up with three options for sales promotions – two trade promotions and one consumer promotion. Sunil had to make the right choice of sales promotion for his market and the situation he found himself in. Expected learning...