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Keywords: Scarcity marketing
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 10 June 2025
.... The conceptual framework illustrates how Hathkargha’s brand identity is deeply rooted in scarcity marketing, artisanal storytelling, and personal customer engagement. As the brand faces pressure to scale due to overwhelming demand, it stands at the intersection of maintaining exclusivity and exploring strategic...
