...Anthony Furnelli Theoretical basis This compact case study uses the marketing mix (product, price, place and promotion) and customer segmentation/targeting as theoretical platforms for the Amazon Go business concept. It reinforces the idea that these are important aspects in developing...

... This case study is published in partnership with the Asian Society of Management and Marketing Research (ASMMR) as part of the 2014 ASMMR – Emerald EEMCS Teaching Case Competition. Marketing Launch strategy Celerio Communication mix Maruti Suzuki India Limited Segmentation and targeting...