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Keywords: Segmented Pricing
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Teaching Notes
Tupelo Medical: Managing Price Erosion
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–5.
Published: 20 January 2017
.... Marketing Pricing Strategy Sales Force Management Segmented Pricing The case describes the challenges of pricing manager Robert Davidson, whose company, Tupelo Medical, sells medical products through an external sales force. Recently, the company has experienced both lower average price...
Includes: Supplementary data
