... outlay. COVID-19 further complicated her thinking about how to traditionally market and sell books to her client base. As the case concludes, Rogan wonders how to build upon the foundations of her successful bookshop and grow profitability while remaining true to her and the business’s values...

... is collected from publicly available sources. Fazal Jawad Seyyed can be contacted at: fazal.jawad@lums.edu.pk © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Selling Advertising In October 2017, Baber Humayun Zafar...

... the design of sales and distribution channel structure followed for distribution and selling of confectionery products in rural India. Examining whether the existing system is adequate to achieve the goals of the firm. Evaluating the performance of each salesperson and identifying common factors to formulate...