... Business Scale-up Role of Leadership in Change Service Industry Innovation Change Leadership Innovation Service Industry Corporate Entrepreneurship In terms of customer service and satisfaction, Wawa, Inc. is arguably the most successful convenience store operator in the nation. Many...

... of offer in highly competitive market. The case traces the history of promotions conducted by SpiceJet and examines the different aspects of promotion which become crucial while planning for promotions in service industry. The Big Sale Offer by SpiceJet is an example of ‘flash sale’ wherein a company...