...—understanding organic growth beyond the core; and examine the critical role of leadership in any large-scale change process. The case highlights the following issues: Corporate entrepreneurship: building and integrating a new business within an existing firm Service industry innovation Organic...

... of offer in highly competitive market. The case traces the history of promotions conducted by SpiceJet and examines the different aspects of promotion which become crucial while planning for promotions in service industry. 16 10 2019 © 2013 by the Indian Institute of Management, Ahmedabad 2013...