... Continuous improvement Creativity Event strategy Marketing strategy Service quality Ram Gopal Varma, a renowned Indian filmmaker known for cult classics like Satya, had built a career on unconventional storytelling and cinematic disruption. In 2024, after revisiting Satya...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Coffee shops Ecuador Innovative products Logistics Sustainable market development Marketing mix International market entry Service quality Market segmentation Marketing strategy Sustainable...

...; analyse service quality gaps that will provide new insights; and evaluate the strategic choices that would impact the growth of the organization. Case overview/synopsis Peter Bushwash International (PBI) was an organization that managed 60 tennis centres in 25 countries. With a staff of 100 tennis...

... Service quality Small businesses This case study focuses on operations strategy, specifically analysing the issues encountered by the Kaspians Café, a food joint establishment located within the Kaspians Institute of Management (KIM). Kaspians Café, due to its large student clientele, encountered...

... be contacted at: Nimisha_singh@scmhrd.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence WONK EDTECH Entrepreneurship Innovation Lean Canvas Feasibility report Strategy Entrepreneurial skills IT strategy Service quality...

...Meenal Kaustubh Pendse; Shailesh Pandey Learning outcomes After completion of the case study, the students will be able to examine the service failures faced by Nykaa; propose a resolution to the service failures faced by Nykaa through service recovery strategies; analyse the service quality gaps...

... rights only Divestment Mergers and acquisitions Turnarounds Competitive strategy Financial risk Service quality The case study is about the future of Air India under a new management of Tata Group. Tata had pioneered the Indian aviation industry as Air India’s original owner. Tata took...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only QSR Brand sustenance Food business Competitive excellence Service quality Brand image Marketing Marketing strategy/methods Market segmentation/target markets New product development Brand management/equity...

...Hajar Saeed Hamad Alhubaishi; Syed Zamberi Ahmad Subject area Business management, quality management, service quality and customer service in public sectors. Study level/applicability This case is most relevant to upper-level undergraduate business students taking quality management...