... – they are cultural icons. Enter the fierce, yet friendly rivalry between Popy’s and John’s Umbrella Marts (small and medium enterprises), two homegrown brands that captivated the state for nearly three decades. What began as a simple necessity has turned into an innovation race, with quirky designs such as umbrellas...

... (international expansion) 4) Challenges an entrepreneur faces while expanding the business 5) Evaluation of various growth options that are there in front of you. Question: What business is RO in? Effectuation Entrepreneur Growth Small and Medium Enterprise Export...

... at: em37@cornell.edu © Emerald Group Publishing Limited 2014 Emerald Group Publishing Limited Licensed re-use rights only Wine South Africa Black economic empowerment Small and medium enterprise Marketing strategies Emerging markets The Seven Sisters case examines various issues...