...Prageetha G Raju Case overview/synopsis In Kerala, where monsoons dominate life, umbrellas are more than just a rainy-day essential – they are cultural icons. Enter the fierce, yet friendly rivalry between Popy’s and John’s Umbrella Marts (small and medium enterprises), two homegrown brands...

... for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Effectuation Entrepreneur Growth Small and Medium Enterprise Export Internationalization Exporting Large The case is about...

... economies. Analyzing this case, students will be exposed to value chains, formulating corporate strategy and devising marketing strategy. Wine South Africa Black economic empowerment Small and medium enterprise Marketing strategies Emerging markets © Emerald Group Publishing Limited 2014...