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Keywords: Small and medium-sized enterprises
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–17.
Published: 24 June 2019
... the permission of Kellogg Case Publishing. Branding Entrepreneurship Growth Strategy Small and medium-sized enterprises Social Responsibility Women in Business Social impact Brand management Service branding Bottom of the Pyramid Empowering women Social change Hair care products...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 28 July 2016
...-generation family business. For the ATF case (i.e., not including the epilogue), the following recommended readings focus on the elements and challenges of a succession plan. Family business Leadership Management styles Small and medium-sized enterprises Succession planning Servant...
