... food marketing, small business strategies and customer insight analysis. Hamid Abbassi can be contacted at: hamid.abbassi@live.com © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Food marketing Consumer food purchasing Marketing strategy...

... extension Scaling handcrafted businesses Entrepreneurship Brand management Production scale Small businesses Artisanal branding Customer satisfaction Ethnic wear Strategic growth Digital retail India Ansoff matrix This case researches into the entrepreneurial journey of Shubha Mutneja...

... Students in Management, Marketing and Entrepreneurship. Christos Kelepouris can be contacted at: christos_kelepouris@pba.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic management Marketing strategy Small businesses...

... notes are available for educators only. Subject code CSS3: Entrepreneurship. Ummad Mazhar can be contacted at: ummad.mazhar@lums.edu.pk © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Business development Small businesses...

..., marketing in emerging markets, family and small business marketing and global marketing. It covers topics including marketing strategy and tactics, new product development, segmentation, targeting, positioning, strategic marketing management, family businesses and emerging markets. Sarah Lee can...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial skills Entrepreneurship Environmental issues Ideas generation Business formation Small businesses Creativity Sustainability Education This case is set in May 2024. Paige...

...-use rights only Entrepreneurship Entrepreneurial skills Job satisfaction Small businesses Failure Dark sides Mental health Faith E-Commerce This case is appropriate for introductory entrepreneurship courses at the undergraduate and graduate level. It might also be used...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social entrepreneurship Ecopreneur Leadership dilemma Financial planning Entrepreneurship Environment and society Social enterprise Small businesses Sunbird Straw, founded by Dr Saji Kurungatil Varghese...

... Service quality Small businesses This case study focuses on operations strategy, specifically analysing the issues encountered by the Kaspians Café, a food joint establishment located within the Kaspians Institute of Management (KIM). Kaspians Café, due to its large student clientele, encountered...

...: International business. Miranti Kartika Dewi can be contacted at: miranti.kartika@ui.ac.id © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Palestine SMEs Global expansion Olive soap industry Institutional voids Small businesses Globalization...

... Entrepreneurship Empowerment Small businesses The presented case study elaborated on the story of Nutan Jha, an inspiring rural woman entrepreneur, who opened Nutan Creations, which is a micro-enterprise producing Madhubani painting products. Situated in Kharrak village in Jhanjharpur, Bihar, India...

... Raja Yusof can be contacted at: nerina@upm.edu.my © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business development Growth strategy Strategic management Marketing strategy Small businesses This case study is about the Central...

... interactions between influencers and businesses, emphasizing secure payment processing, messaging and feedback features. The narrative underscores the intricate connection between influencer marketing and the return on investment for small businesses, recognizing the challenge of decoding tangible financial...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainability Small businesses Entrepreneurship This teaching note delves into the case of “Recaudo,” a restaurant founded by Helena Herrera, situated in San Andres Cholula, Puebla, Mexico...

... and Logistics. Sumanth Pramod Desai can be contacted at: desaisumanth123@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Operations management Storage Small businesses Centralized warehouse location planning Factor rating method and load...

... for access to alternative financing schemes; assess the role of“social capital” in micro and small business development and to understand and apply the role of social capital for female entrepreneurs in the Global South; critically analyse and reflect on the new role of digital technologies in challenging...

... 2023 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Business development Small businesses KSN Iyengar Catering Services (KSNICS) had gained popularity for cooking and serving traditional “Iyengar” cuisine during festivals, ceremonies and other auspicious...

...: Strategy. Marcia Lorena Rodríguez-Aldana can be contacted at: marlore@tec.mx © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Porter's five forces Business models Strategies Strategic management Strategy Small businesses After working...

...) programmes, MBA in Entrepreneurship and small businesses, and Post graduate diploma in management (PGDM). Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship Indra Jairamdas Meghrajani can be contacted at: indrameghrajani@gmail.com ©...

... was founded by Indian Institute of Technology graduates Vidit Aatrey and Sanjeev Barnwal in the year 2015 to help the small business owners with online selling. It was initially launched as an app that connected local retailers to the customers. Owing to low customer interest and low profit margins...