... food marketing, small business strategies and customer insight analysis. At its foundation, the case applies associative network theory, a model from consumer psychology explaining how individuals organize and relate brand concepts. The case draws on Brandt et al. (2011...

... marketing Product line extension Scaling handcrafted businesses Entrepreneurship Brand management Production scale Small businesses Artisanal branding Customer satisfaction Ethnic wear Strategic growth Digital retail India Ansoff matrix Priyanka Panday can be contacted...

... management Marketing strategy Small businesses Transportation Get Simple Box, led by Ross Black, specializes in versatile portable storage solutions, offering container rentals, sales, modifications and delivery services across seven locations. With a focus on simplicity and essential...

... of the mangoes is the same. Entrepreneurship Business development Small businesses Consumer behaviour This case is suitable for a 90-min class, as follows (Table 1): Table 1 Distribution of discussion time Discussion point Time (minutes) Introduction 5 Assignment...

..., marketing in emerging markets, family and small business marketing and global marketing. It covers topics including marketing strategy and tactics, new product development, segmentation, targeting, positioning, strategic marketing management, family businesses and emerging markets. This instructor’s...

... formation Small businesses Creativity Sustainability After introducing the importance and significance of a sustainability-focused business, instructors can highlight the various support systems the USA ecosystem provides entrepreneurs. Paige received support and many awards for her company...

...., 2013). Entrepreneurship Entrepreneurial skills Job satisfaction Small businesses Failure Dark sides Mental health Faith E-Commerce Entrepreneurship allows many to pursue their passions, improve their economic station, and effect social change. Yet, the reality is that 95...

... in an online environment. Social entrepreneurship Ecopreneur Leadership dilemma Financial planning Entrepreneurship Environment and society Social enterprise Small businesses Sunbird Straw, founded by Dr Saji Kurungatil Varghese, was registered as a private limited company in 2020...

... by contemporary food delivery services. Operations management Service operations Service quality Small businesses The classroom discussion should focus on identifying the financial, operational, technological and infrastructural capabilities of the Kaspians Café. Kaspians Café maintained a good...

...: International business. Miranti Kartika Dewi can be contacted at: miranti.kartika@ui.ac.id © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Palestine SMEs Global expansion Olive soap industry Institutional voids Small businesses Globalization...

... Women entrepreneurship Rural women empowerment Social and cultural obstacles Micro-enterprises Entrepreneurship Empowerment Small businesses – Insights from Manisha Kumari about her family situation, the purdah system and the role played by Nutan Jha in convincing Manisha’s conservative...

... development Growth strategy Strategic management Marketing strategy Small businesses This case study is about the Central Production Unit (CPU), a wholly owned subsidiary of Sirah Heritage Holdings Sdn. Bhd. (owner of the popular restaurant brand “Tuuu […] Dia Pak Tam”), which was initially set up...

... interactions between influencers and businesses, emphasizing secure payment processing, messaging and feedback features. The narrative underscores the intricate connection between influencer marketing and the return on investment for small businesses, recognizing the challenge of decoding tangible financial...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainability Small businesses Entrepreneurship This teaching note delves into the case of “Recaudo,” a restaurant founded by Helena Herrera, situated in San Andres Cholula, Puebla, Mexico...

... based on the factor rating method. The suggested board plan aligned with the teaching plan is shown in Exhibit 9 . Operations management Storage Small businesses Centralized warehouse location planning Factor rating method and load distance analysis This case study is about...

... for access to alternative financing schemes; assess the role of“social capital” in micro and small business development and to understand and apply the role of social capital for female entrepreneurs in the Global South; critically analyse and reflect on the new role of digital technologies in challenging...

... Business development Small businesses This case was developed from both primary and secondary sources. The primary sources were a face-to-face interview with the protagonist and a visit to his facility. The secondary sources included industry reports, social media postings, company website, news...

...: Strategy. Marcia Lorena Rodríguez-Aldana can be contacted at: marlore@tec.mx © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Porter's five forces Business models Strategies Strategic management Strategy Small businesses After working...

...) programmes, MBA in Entrepreneurship and small businesses, and Post graduate diploma in management (PGDM). Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship Indra Jairamdas Meghrajani can be contacted at: indrameghrajani@gmail.com ©...

... was founded by Indian Institute of Technology graduates Vidit Aatrey and Sanjeev Barnwal in the year 2015 to help the small business owners with online selling. It was initially launched as an app that connected local retailers to the customers. Owing to low customer interest and low profit margins...