... Market analysis Competition Entrepreneurs India Small enterprises Business formation Product launch The case aims to broaden the understanding of the student vis-à-vis the break-even analysis for a small-scale start-up entrepreneurial venture. The case is based on the ingenuity...

... design Small enterprises The case is about a small-scale company in an emerging market (India), which was in the process of shifting its focus from exporting pickled and processed agro-products to select customers abroad, to domestic markets with an entirely new product/product line...

... strategic issues: © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only China Small enterprises Labour Manufacturing systems Strategic management Lee Zhuang This case study features a small Chinese firm whose products are made...