... analyse behaviour change model, to apply social marketing strategies to popularize a social marketing cause, to learn about non-traditional intermediaries and apply to promote a social marketing cause, to apply Ansoff matrix and evaluate various strategies for growth and to analyse various challenges...

.... To identify the challenges faced by new entrepreneurs. To evaluate the sustainability practices of Desiri Naturals. Entrepreneurship Sustainability Pricing Business model Packaging Organic products Awareness Marketing management Operations management Green marketing Marketing Social...

... studying social marketing, NPO marketing strategy, cause marketing, fundraising techniques and social inclusion. Charity Foundation Social marketing Marketing strategy Market segmentation Market research Learning objective 2: Identify when to use segmentation, targeting...

... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Rural marketing Distribution channel Social marketing Health-belief model Distribution management Regional marketing This case study looked at a start-up company Rugved Hygienecare Industries Private Limited...

... Product positioning Marketing Entrepreneurship Social marketing In May 2021, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual and intimate hygiene products space, sits back to think about a comment made by one of the investors whom he had been in discussions...

... Social marketing Marketing mix Sales promotions Navneet Senecha and Ritu Srivastava Mentorrd EduTech is a start-up in India providing career development and enhancement services. The firm uses artificial intelligence (AI) tools for resume building and interview preparation to job...

.... Borden, N. H. (1964). The concept of the marketing mix, Journal of Advertising Research, 4, June, 2–7. Banks/banking Small businesses Product development Strategic management/planning Marketing strategy/methods Social marketing The original marketing mix was conceived...

... are available for educators only. Subject code CSS 7: Management Science. Muhammad Talha Salam can be contacted at: talhasalam@gmail.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social marketing Training and development Digital Marketing...

.... Subject code CSS 8: Marketing Anagha Shukre and Naresh Verma Innovation Consumer behaviour Human resource management Social marketing Value creation Buzz marketing Macmillan, W. (2006), “Power of social capital”, Harvard Business Publishing newsletters, available at: https...

... at: chandanparsad@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing New product development Social marketing Marketing strategy/methods Brand management/equity Chandan Parsad, Sanjeev Prashar and Vinita Sahay Just before...

... strategy Social marketing Marketing mix Customer insight Marketing communications Marketing promotion Sales analytics Bruce is narrowly focussed on sales activity and growth while Katrina is focussed on tactical advertising. They would benefit from adopting a broader marketing perspective...

...Amalia E. Maulana; Lexi Z. Hikmah Subject area Social Marketing, Entertainment Education Program. Study level/applicability Postgraduate program. Master in Strategic Marketing and Master in Business Administration. Case overview In the midst of the many TV shows that do not provide...

... Microblogging Financial versus non-financial impact Marketing campaign Social marketing Marketing strategy Decision making Social networks Venkatesh Kothapalli, the marketing head at Reebok India headquarters at Gurgaon, India was in a decision dilemma about the deployment of new generation media...