... analyse behaviour change model, to apply social marketing strategies to popularize a social marketing cause, to learn about non-traditional intermediaries and apply to promote a social marketing cause, to apply Ansoff matrix and evaluate various strategies for growth and to analyse various challenges...

... products Awareness Marketing management Operations management Green marketing Marketing Social marketing This case study discusses the business model of an environmentally friendly business. The challenges and obstacles faced by entrepreneurs are illustrated in this case. The entrepreneurs...

... studying social marketing, NPO marketing strategy, cause marketing, fundraising techniques and social inclusion. Yasmin Abdou can be contacted at: yasminhabdou@hotmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social marketing Marketing...

... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Rural marketing Distribution channel Social marketing Health-belief model Distribution management Regional marketing This case study looked at a start-up company Rugved Hygienecare Industries Private Limited...

... Product positioning Marketing Entrepreneurship Social marketing In May 2021, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual and intimate hygiene products space, sits back to think about a comment made by one of the investors whom he had been in discussions...

... marketing Social media strategy Marketing strategy Social marketing Marketing mix Sales promotions Navneet Senecha and Ritu Srivastava Mentorrd EduTech is a start-up in India providing career development and enhancement services. The firm uses artificial intelligence (AI) tools...

... Strategic management/planning Marketing strategy/methods Social marketing Understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. Analyze the challenges faced by the team during the launch of the new...

... are available for educators only. Subject code CSS 7: Management Science. Muhammad Talha Salam can be contacted at: talhasalam@gmail.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social marketing Training and development Digital Marketing...

.... Subject code CSS 8: Marketing Anagha Shukre can be contacted at: dr.anaghashukre@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Innovation Consumer behaviour Human resource management Social marketing Value creation Buzz...

... notes. Subject code CSS 8: Marketing. Chandan Parsad can be contacted at: chandanparsad@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing New product development Social marketing Marketing strategy/methods Brand...

... business courses in the subject areas of Business, Marketing and Social/Digital Media Marketing. Gregory C. Foudray can be contacted at: gfoudray@salemstate.edu © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Pricing strategy Social...

...Amalia E. Maulana; Lexi Z. Hikmah Subject area Social Marketing, Entertainment Education Program. Study level/applicability Postgraduate program. Master in Strategic Marketing and Master in Business Administration. Case overview In the midst of the many TV shows that do not provide...

... Microblogging Financial versus non-financial impact Marketing campaign Social marketing Marketing strategy Decision making Social networks Venkatesh Kothapalli, the marketing head at Reebok India headquarters at Gurgaon, India was in a decision dilemma about the deployment of new generation media...