... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Market segmentation Real estate Digital marketing Social media strategy Paritosh Chaube, an individual with a very high potential, is contemplating quitting his high-paying job as Head...

... be contacted at: sarah.lee@dominican.edu © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Family firms Events management Hospitality industry Regional marketing, Small businesses Social media strategy Competitive strategy Food Vino...

... be contacted at: prutha.shah@micamail.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Content marketing User generated content Nykaa Social media marketing Marketing Social media strategy User-generated Brand-generated Strategic management...

... Digital marketing Social media strategy Retail business Founded in 2012, “Gecko Kids” is a designer clothing brand based in Mauritius, renowned for its vibrant and playful designs catering to children's fashion and lifestyle. Inspired by the lively spirit of Mauritius, Gecko Kids offers...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

... media strategy Crisis management Taboo Culture Woman CEO South Asia Marketing strategy Marketing Apparel Shape is a private limited company operating in Bangladesh, a country in South Asia. Bangladesh is a fast-developing country where the people (the vast majority of whom are young...

... Family firms Social media strategy Family business Growth strategy E-commerce and small business Creative industries Social media strategy SWOT Handicrafts The case investigates the impact of digital technologies on the small handicraft artisan entrepreneurs by focusing on a family...

... Digital marketing E-commerce Entrepreneurship D2C Distribution channel Social media strategy Ethical products In 2016, what began as a quest to find safe baby care products for the first-time parents Varun and Ghazal, turned into an entrepreneurial opportunity. The couple started Honasa...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media strategy Marketing Entrepreneurship Marketing strategy Apparel Sherry Finney, co-manager and partner at EO, North Sydney, Nova Scotia, has just about completed a social media campaign collaboration...

... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Digital Marketing Social media strategy Marketing The case dilemma involved the possible course of action that Fusion Creations faced at the beginning of 2022 about marketing strategies across paid, earned...

... commerce Corporate strategy E-commerce Entrepreneurship Retailing Social media strategy Small businesses Business model Strategy Online retail Social media Technology This case is about “Meesho,” a social commerce organization headquartered in Bengaluru city of India. Vidit Aatrey...

... Publishing Limited Licensed re-use rights only Marketing strategy B2B marketing Social media strategy Product development Customer relationship management Influencer marketing Technology start-up Business strategy Solutions selling Interest in and spends on social media and influencer...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate communications Crisis management Public relations Health and safety Social media strategy Trust This case outlines the challenge facing Morning Star BrandCom (MSBC), a Public Relations and communications...

... be contacted at: sheela.bhargava@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management Differentiation Diversification Competitive strategy Social media strategy Marketing mix Boat Lifestyle is a Delhi-based Indian...

... rights only Digital marketing Social media strategy Marketing strategy/methods Trivia International Ltd. is a mobile handset manufacturing company, catering to the lower income segment in Northern India. It made and sold smart phones of US$70–150 and feature phones between US$10and 50...

...% of the total revenue.Mr Rao wondered that with a change in demand from general review services to specialist resume and interview preparation services such as MBA, he would have to develop a sound social media strategy integrated with the current Google Ads usage to reach the audience and generate conversions...

.... Madina Subalova can be contacted at: m.subalova@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social media strategy Entrepreneurship Entrepreneurial skills Small businesses JKS team is a social media sketch influencer group...

... 2021 Emerald Publishing Limited Licensed re-use rights only Crisis management Corporate communications Risk management analysis Public relations Social media strategy This case can be used to enhance discussions around crisis and risk management and communications management...

... Publishing Limited Licensed re-use rights only Marketing strategy/methods International marketing International business International retailing Social media strategy Digital marketing This case simulates the challenges faced by a department store that is specialized in home improvement...

... Social media strategy Kellogg’s South Africa, a subsidiary of the US giant Kellogg’s is a major player in the breakfast cereals market in South Africa. Kellogg’s South Africa had discontinued the production of Rice Krispies^® and replaced it with Rice Krispies Vanilla after extensive...