Keywords: Social shopping
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Teaching Notes
Teaching Notes (2022) 18 (5): 802–834.
Published: 25 August 2022
... cognition theory and the use gratification theory to throw light on the new concept of Social Shopping. Complexity academic level The case is meant to be discussed in courses like Fundamentals of Marketing, Digital Marketing and Retail Marketing in a 90-min session in the Post Graduate as well...

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