...Arvind Shroff; Bhavin J. Shah Learning outcomes The authors have discussed the importance of creating socially transformative health-care ecosystems in emerging economies like India. After completion of this case study and assignment questions, the students will be able to apply the case...

... Licensed re-use rights only Strategy Health cloud Social transformation Marketing Innovation Digital marketing Roma Puri MocDoc is a young Indian online health-care company that has achieved success in its early years and is looking forward to expanding its customer base...

... of technology as a stream of business. Silicon valley culture adaptation into Indian context. To highlight use of mobile technology for teaching and learning. To showcase how entrepreneur skill in business can lead to social transformation. Supplementary materials Teaching Notes are available for educators...