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Keywords: South Asia
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Teaching Notes
Redefining the “shape” of things to come – a case study on marketing a taboo product and averting a potential crisis
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (4): 988–1006.
Published: 02 July 2024
... and consulting firms. Case overview/synopsis Shape is a private limited company operating in Bangladesh, a country in South Asia. Bangladesh is a fast-developing country where the people (the vast majority of whom are young) are practical and forward thinking, conservative, yet also generally tolerant. Its...
