Keywords: Sports
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Teaching Notes
Teaching Notes (2025) 21 (4): 902–921.
Published: 09 June 2025
... differentiation Sports management Entrepreneurship Innovation Service innovation Competitive strategy Differentiation Sports This case follows the entrepreneurial journey of Passant Esmail, who founded Slimnastics School of Ballet in Cairo, Egypt, in 2014. With no prior experience in the arts...
Teaching Notes
Teaching Notes
Teaching Notes (2025)
Published: 30 April 2025
... Entrepreneurship Sport Mentoring Self development Sports “Bruce Beach’s Journey from Amateur Surfer to Entrepreneur” details Bruce Beach’s journey from a young surfer with broad aspirations to work in the surf industry to a veteran sunglasses entrepreneur. As a young adult who decided that being...
Teaching Notes
Teaching Notes (2024) 20 (5)
Published: 30 July 2024
...Irina Surdu; Giulio Nardella Research methodology The data used to present this case was collected from secondary data sources. These sources included media reports associated with Michael Jordan and his trajectory since entering the sport, as well as specific information published about his time...
Teaching Notes
Teaching Notes (2024) 20 (3): 634–669.
Published: 01 April 2024
... level of this case can vary depending on the specific course or program in which it is being used. It is suitable for graduate levels in various fields such as leadership studies, sports management, organizational behavior, cultural studies, or international business. The case provides a comprehensive...
Teaching Notes
Teaching Notes (2022) 18 (4): 582–601.
Published: 23 June 2022
... the concepts of brand in courses such as brand management, marketing management and sports marketing to both undergraduate and postgraduate classes of business management. This case can also be used in various executive programs and in customized short-term courses. Anagha Shukre can be contacted...
Teaching Notes
Teaching Notes 1–7.
Published: 24 February 2017
... resonates because the brand is easily recognizable in an industry with the unique dynamics of professional sports, and yet the company's situation features similarities to any lower-profile organization trying to build or rebuild its SG&A infrastructure from scratch. This case was prepared...
Teaching Notes
Teaching Notes 1–31.
Published: 10 May 2016
.... However, the games were held within 90 days of the announcement of venues and final dates. Sri Yadav, the Secretary, Department of Sports wants to understand the key drivers of success behind organizing the event. He also wants to understand how the success of Indian athletes at SAG could be leveraged...
Teaching Notes
Teaching Notes 1–22.
Published: 16 February 2016
... eminent personalities from sports who understood the problems with Indian sports and from industry who had a passion for sports and supported it. OGQ supported its athletes for the 2012 London Olympics through voluntary contributions and its athletes won four medals. For the 2016 Olympics, OGQ had...
Teaching Notes
Teaching Notes 1–13.
Published: 12 December 2013
... problems. Sports Ethics Charity Foundation Drug Testing Charity Large Armstrong, a world famous cyclist was charged with doping in 2012. Subsequent to this news, most of the brands that had endorsed him terminated their contracts with him. Armstrong had started a foundation...

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