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Keywords: Sports marketing
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2022) 18 (4): 582–601.
Published: 23 June 2022
... the concepts of brand in courses such as brand management, marketing management and sports marketing to both undergraduate and postgraduate classes of business management. This case can also be used in various executive programs and in customized short-term courses. Anagha Shukre can be contacted...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–31.
Published: 15 January 2015
...’ of different segments of donors of OGQ and to design donation offerings around them (8) Olympic Organizations – USOC and IOA: Differences and Similarities, Learning for OGQ (9) Future of the PYC initiative Sports Marketing Olympics Non-profit Cause related marketing Fan behavior...
