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Keywords: Sportswear market
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–17.
Published: 16 December 2022
... and influential ad campaigns in the Russian women's sportswear market by encouraging young girls to try new sports. At the same time, Reebok launched a successful worldwide “be more human” campaign aimed at empowering women all around the globe. Two years later, Reebok Russia tried to localize the successful...
