... the learning objective 3. Milk Dairy Start-up India Plant-based Marketing strategy Sustainability Sustainable development B2B marketing Dr Joe Fenn, founder and director of PFoods, with extensive experience in the pharma industry overseas, observed a decline in the consumption...

...Jasman Tuyon; Chia-Hsing Huang; Danielle Swanepoel Learning outcomes This case study is related to start-up post-listing investment analysis. Through this case study, students will be able to perform the business analysis guided by the Venture Evaluation Metric tool, perform financial analysis...

... channel Optimization Cost reduction Milk run Reverse milk run Innovation Start-up The case study was about a freight forwarding company that offered end-to-end logistics solutions for exporters based in India. Within a short span, the company became one of the sought after service providers...

... Pandey can be contacted at: research.shail084@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Strategy Entrepreneurship Business development Marketing strategy Start-up Scaling Business model Understanding your position...

...Chitra Singla; Shridhar Sethuram; Sanjay Kumar Jena The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during...

... for applying the theoretical knowledge students gain related to the selection of logistics vendor. It would help students to understand and evaluate the dynamics of a new start-up related to cost, profits and dependency; understand and analyze the importance of third-party logistics (3PL) service providers...

... of customers. What should be the price levels given the nature of the product? Pricing Spray B2B Wiredrawing Start-up Coating Surface Coating Technology Medium 05 09 2023 11 12 2020 © 2019 by the Indian Institute of Management, Ahmedabad 2019 Indian Institute...

... start-up that offers “Ayurveda” remedies in the form of oil to be applied to the navel to cure health issues. Ms Vakharia, the owner of Nabhi Sutra, mentioned that her social media posts and campaigns are not reaching the desired target audience. Complexity academic level The case can be used...

...Venkatesh Murthy; Ram Subramaniam Learning outcomes Using the case, students will learn about the following topics: identification of the right shareholder for a start-up. Need for a tech co-founder for an app-based start-up. Delay in building the right team at the right time. Lack of preparedness...

... Frances Wilson-Mah can be contacted at: rebecca.wilsonmah@royalroads.ca © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Start-up Value chain Capstone Growth strategy Business analysis Vittrium Building Products Case study...

...E. Richard Brownlee, II; C. Ray Smith; Luann J. Lynch Revised version of UVA-C-0736 This case uses projected transactions for the first day and first year of a start-up business as a basis for preparing journal entries, T-accounts, and projected financial statements. There is sufficient information...

.... environment start-up customer relations entrepreneurial finance entrepreneurial management entrepreneurship small business supplier relations alliances Entertainment/Leisure/Sports This case describes the process that entrepreneur Paul Farrow underwent in establishing his kayak company...

.... Apart from employees of redBus, the Ibibo takeover team was also ‘foxed’ as desperate calls and emails to Sama elicited no response. This case examines the chaos created due to Sama's absence and helps in understanding the issues when a technology start up is acquired. Large Three friends...

...Gina Vega Synopsis This case provides information about the start-up of a successful landscaping/snow plowing business by a high school student. A description of some of the characteristics of the entrepreneur, his method of gaining start-up funds, and suggestions about the way he focused himself...

...MM Monippally Kwench Library Solutions (Kwench), a Mumbai-based start-up that offered library services to corporate clients, looked anxiously for angel funding to establish itself and expand to other parts of the country. The time – the first few months of the 2008–09 global recession...