... Marketing Market research Strategy Strategic marketing Consumer behavior Agri-tech industry Market entry strategy PESTEL analysis, Porter’s five forces Business strategy Market research Digital transformation in agriculture In April 2023, Seema, the head of marketing at Kissan Madadgar...

... development Sustainable development Strategic marketing Marketing management Growth strategy Market dynamics Strategic decision-making Industry trends Industry analysis Sustainability PESTEL analysis Porter’s five forces 3Cs model Competitive landscape This case study is about young...

... materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing. Keywords Digital marketing, Brand building, Social media marketing, Strategic marketing...

... contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Soma Arora can be contacted at: sarora98@hotmail.com © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Strategic marketing...

...Parag Rastogi; Radharani Sharma Subject area Entrepreneurship, Strategic Marketing, Retail Management. Study level/applicability It may be used in marketing/strategy/organisation behaviour courses of MBA programmes as well as in specific executive education programmes dealing with business...

... brands in the world; however, the company was unsure of how to move forward. Its leadership had to decide on the right positioning for Micromax. This case covers issues related to marketing, global marketing and strategic marketing. It has enough width and depth to be discussed in courses/modules...

...Rajiv Gopalkrishna Divekar; Pradnya Vishwas Chitrao; Pravin Kumar Bhoyar Subject area Strategic marketing, Downturn, Optimal utilisation of minimal resources, Consolidating profitability, Focus shift from features to benefits and cost savings. Study level/applicability Management students who...

... with competitors. Study level/applicability Advanced undergraduate and MBA student, taking courses of marketing management, strategic marketing, and brand management. Case overview GranuLab is a private limited company based in Shah Alam, about 30 km from Malaysia's capital city of Kuala Lumpur...

... graduate management courses in marketing management, strategic marketing, international marketing, business strategy. Case overview This case is about how the leader in the Indian paper industry, Ballarpur Industries Ltd (BILT), is proactively transforming a production-oriented firm to a marketing...

...Aihie Osarenkhoe; Az-Eddine Bennani Subject area Strategic marketing/marketing management. Study level/applicability Undergraduate and post graduate courses in the principles of marketing, strategic marketing, strategic management, services marketing and hospitability management. Case...