... Vineeta’s challenges in establishing SUGAR Cosmetics from scratch with her husband Kaushik Mukherjee, now the company’s COO, and their journey to achieving a revenue of ₹500 crore in FY24 over 12 years. It then delves into SUGAR Cosmetics’ innovative strategies to overcome various challenges. In addition...

... and entrepreneurship, such as internationalization of the firm and global marketing, strategies of business growth and international business strategy. A more diverse student body will be beneficial in uncovering different views on country differences, including various competitive, technological and regulative...

... This case is designed to target undergraduate juniors or seniors in strategy and leadership courses. The course could also be suitable for strategy students of nonprofit and not-for-profit management. It could be taught in the latter half of the course after the basic concepts have been covered. Students...

... and BBA classes for teaching strategic management and marketing management course to explain competition, industry analysis and growth strategy with an easy to moderate difficulty level. Revanth Kumar Guttena is the corresponding author and can be contacted at: grevanth.kumar@gmail.com © Emerald...

... the strengths and weaknesses of the outlet which deter or persuade the store’s strategy; and synthesize the strategies and approaches that can effectively craft and surmount these hurdles, thereby deepening their understanding on strategic management, brand management and in decision-making of sustaining...

... the strengths and weaknesses of each. It also discusses how storytelling can be used for brand equity building and customer engagement. Complexity academic level This case is designed to be used in a marketing, strategy or corporate social responsibility course, especially in the subfield of the circular...

... for growth, consumer patterns and the difficulties faced by a platform-based organization in a developing market such as India. Supplementary material Teaching notes are available for educators only. Subject code CSS11: Strategy. Bikramjit Rishi can be contacted at: drbikramrishi@gmail.com ©...

... expectations converged to reshape the very foundations of its business strategy, compelling the firm to reimagine its operations through a lens of environmental, social and governance principles. The case starts with a brief description of the industry of cement, which is, at the same time, one of the most...

... as a multifaceted entrepreneur, exploring her strategies to merge personal values with commercial success while navigating public scrutiny and market demands. It highlights her strategic use of social media, engagement with controversies and carefully crafted personal brand to maintain her global influence...

...Sapna Malya; Pratibha Pai Learning outcomes This case study aims to provide an insight into the specific needs and constraints of rural communities related to energy access in India; help the students in assessing the effectiveness of the strategies in meeting the goals of the organization; help...

... expansion to contraction, the execution of the “Woodpecker Project,” and the reinstatement of a regional management system. Complexity academic level This case study is suitable for MBA courses. Supplementary materials Teaching notes are available for educators only. Subject code CSS11: Strategy...

...; and craft an innovative strategy for an NGO to enhance its agility and social impact. Case overview/synopsis This case study outlines the transformative journey of the Food Bank of Morocco (FBM), an NGO established in 2002, focusing on eradicating hunger, extending aid during natural disasters...

..., competencies and efforts, the firm has yet to expand its business significantly. It faced several challenges in expanding the business. This case discusses the strategies adopted by YVU to overcome those obstacles and emphasises the strategy for its expansion. Complexity academic level This case study...

.... Their diverse educational background helped them in creating a successful venture that later transformed into a public company. They were always trying to make their business model competitive and innovative. Being a start-up, there were critical business decisions taken and strategies formed by the founding...

... business founder, Doaa Gawish (she), needed to make with her team regarding her firm’s growth strategy. Gawish founded The Hair Addict (THA) in 2018 in Egypt with a mission to provide all-natural hair products to women, motivated by an online hair challenge movement that encouraged women to defy social...

... sustainable agricultural practices and enhancing productivity. (Case Question 1); second, to analyze the competitive landscape of the agriculture sector in Sindh. (Case Question 2) – assess how the competitive landscape influences Kissan Madadgar’s market entry strategy. (Case Question 2); third, to analyze...

... implications; managing competitive dynamics: students will examine the competitive landscape in the Indian EdTech sector, comparing Unacademy’s offline move with industry players, and this objective aims to enhance students’ ability to assess competitive strategies and positioning; strategic response...

... of the Business Model Canvas; understand: explain the strategies used by the organisation to gain and sustain a competitive advantage; apply: use the principles of judo strategy to develop tactics for competing effectively against well-established brands; analyse: examine how...

... strategic management concepts in their analysis. The second learning objective focuses on developing the students’ understanding of effective merchandising and pricing strategies for MOS Preloved. This case study discusses how MOS Preloved manages its inventory, the constant refreshing of collections...

... Entrepreneurship Strategy Fashion In 2011, Carolina Contreras opened a beauty salon (“Miss Rizos”) located in the heart of Santo Domingo, on the same street where slaves were once sold. The “unapologetic” powerful aim of the Salon was to empower Afro-descendant, Afro-Latino, Afro-Dominican women...