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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2024) 20 (1): 81–92.
Published: 02 January 2024
... to attract price-sensitive Indian consumers. However, this was not sufficient. Netflix was forced to reduce the price of all its plans in December 2021. The dilemma faced by Reed Hastings (Founder and Co-CEO, Netflix) was whether the revised price was low enough to hold on to existing subscribers and attract...
