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Keywords: Sustainable straws
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Teaching Notes
Marketing odyssey for a digitally native brand: a case study of Sunbird Straws
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025) 21 (1): 159–186.
Published: 02 January 2025
... demonstrated durability in hot and cold beverages for up to 3 h, maintaining their integrity without becoming soggy or leaking. As the business flourished, it reached a critical juncture. The primary challenge centred around product marketing, mainly due to consumer unfamiliarity with such sustainable straws...
