...N.S. Padmanabhan; Smitha Siji; M.C. Minimol Theoretical basis This case facilitates the learning of marketing concepts like segmentation, targetting and positioning, marketing mix, branding strategies and digital marketing strategies. Research methodology The case is written based on the facts...

... and aspects covered in this case make it suitable for use in several academic courses. However, this instructor manual reflects the approach adopted by the case authors to deliver primarily the concepts of “Segmentation, Targeting and Positioning” and “Portfolio Management” for a “Product Management” course...

... and positioning Targeting and positioning Shahnaz Mohammad ali Meghani. Subject area: Marketing. Study level: II. Course: Marketing management. Pre-requisite: Principles of marketing. Exhibit 9 Table EIV Sparkle English Price Gram...