...Vitor Pires; Renato Dourado Cotta de Mello; Clarice Secches Kogut Research methodology This teaching case was based on both primary and secondary sources of information. An interview with the entrepreneur and protagonist of the case was conducted, recorded and fully transcribed. Also, secondary...

... for market growth; types of network connections; and ways to achieve international expansion through networks’ relations. Case overview/synopsis This teaching case describes the internationalization of an emerging country artist, the Brazilian singer Anitta, who seeks to expand her audience in foreign...

...Jenson Chong-Leng Goh; Adrian Saville; Caren Scheepers Study level/applicability This teaching case is specially designed for students who are in their advanced stage of their undergraduate business degree program. It can also be used in a Master of Business program. Case overview...