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Keywords: Telecommunication services
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 17 October 2012
... a new Hutch tristar in pink. Marketing communication Brand attributes Brand image Message strategies Advertising effectiveness Promotion Telecommunication services India The case describes the dilemma faced by Mr Marten Pieters, CEO, Vodafone Essar Ltd, as Vodafone fights to increase...
