...Julie Hennessy; Rebecca Frazzano; Evan Meagher The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Students must...

...Olimpia C. Racela Title Bangkok beer & beverages: in pursuit of growth. Subject area Entrepreneurship, Strategic management, Importer/Distributor, Marketing, Environmental forces, Wine, Thailand. Study level/applicability Senior undergraduate or graduate MBA students taking a course...

..., international business strategy, and marketing strategy courses. Case overview Thai Beverage Public Company Limited (ThaiBev) was Thailand's largest beverage company and was among Asia's major alcoholic beverage companies. The case situation takes place during the latter part of August 2010, two years after...

... in international business, international marketing, or small business management. Case overview Thai Jintan Company Limited (Thai Jintan) is a medium-sized importer, distributor, and marketer of premium confectionery and health care products in Thailand with the exclusive distribution arrangements of Morishita...

... sustainability in the commercial bank sector in Thailand. It describes how Siam Commercial Bank (SCB) developed and implemented strategic change to achieve business sustainability in the economic fluctuations, and the competition in the banking market. SCB is a very long established bank which held the highest...

... of an entrepreneur is like, what qualities are needed to survive and what sacrifices are possible. Case overview This case follows the evolution of an entrepreneurial venture run by a young woman in Thailand. She reinvents herself as a social entrepreneur but faces ongoing revenue generation problems according...

...; an investigation of the need for employers in luxury hotels in Thailand to attract and retain talent; and an understanding of the use of incentives at work for employee motivation in the Thai luxury hotel industry. Supplementary materials Teaching notes are available; please consult your librarian for access...

...Winai Wongsurawat Subject area Entrepreneurship, strategic analysis. Study level/applicability Entrepreneurship, strategic management, business in Asia. Case overview This case describes the experience of a start-up online TV company in Thailand. It supplies details about how the business...