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Keywords: Trade Associations
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Teaching Notes
NASSCOM: Is it time to retrospect and reinvent
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–26.
Published: 27 March 2014
...D Karthik; Rajesh S. Upadhyayula The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can...
