... Business Research Travel and tourism Medium Author wishes to thank executives of Make My Trip, especially Mr. Deep Kalra, Chairman and Group CEO, for all the assistance and help in writing this case. Teaching material of the Indian Institute of Management, Ahmedabad...

... Business Research Travel and tourism Medium The case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted...

... prepared by the product manager for managing the project. The primary objective is to learn how to define a marketing/business research problem: Home Page Design Marketing Marketing Assessment Travel and Tourism Medium 27 10 2020 © 2017 by the Indian Institute...