... communications. Case overview Turkey probably faced the most severe economic crisis after the Second World War in February 21, 2001, when the Turkish Lira was devalued by 94 percent against US dollar just overnight. Against this volatile business environment, Bank Z as one of the major banks in Turkey...

... Licensed re-use rights only Mobile communications systems Telecommunications Marketing Advertising Turkey The penetration rate of mobile handsets. Introduction of true hybrid mobile handsets, called smart phones that can mimic various features of laptops. Increasing customer...