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Keywords: Tyres
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Teaching Notes
ABS Tyres
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–3.
Published: 27 June 2013
...Arindam Banerjee ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer market for tyres. The management felt that an evaluation...
