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Teaching Notes
Teaching Notes 1–11.
Published: 12 February 2026
... intelligence Innovation UAE This case study follows Mr Fahim Al Qasimi, the co-founder and Chief Executive Officer (CEO) of Seafood Souq, a UAE-based startup that aims to digitize and bring traceability to the seafood supply chain. Established in 2018, the company has evolved into a dual-model...
Teaching Notes
Teaching Notes 1–28.
Published: 05 September 2022
... was a Pakistani-American who had moved to Dubai in the United Arab Emirates (UAE) in 2015 to pursue her Bachelor’s degree in accounting. After graduation, she started working for a baked products manufacturer, Dough Fresh, which was a business unit of Dubai-based Fresh Foods Co. Three years later, she enjoyed her...
Teaching Notes
Teaching Notes 1–14.
Published: 18 February 2014
... study relates the story of the launch and development of Zayed Al Hussaini Group, a family business in the United Arab Emirates (UAE). The business had been established a year after the unionization of the different Emirates by the founder, Zayed Al Hussaini, in partnership with his brother. Following...

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