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Keywords: VRIO
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2015) 11 (3): 369–371.
Published: 10 September 2015
... in supply chain management courses. Theoretical bases This case utilizes a stakeholder analysis approach to examine the trade-offs between sustainability initiatives, growth and performance. The resource-based model of VRIO is used to analyze the firm's competitive advantage. Dr Rebecca J. Morris...
