... of Kaleidofin and the need for start-ups to understand the value proposition of their products/services. Medium Puneet Gupta and Sucharita Mukherjee were the former chief financial officer and chief executive officer of the Institute for Financial Management and Research Holdings Pvt. Ltd...

... and scenarios such as customer value proposition, competitive advantage and digital marketing. Complexity academic level This case was developed to be used in an undergraduate course in entrepreneurship. The particular course, new venture finance: the entrepreneur’s perspective, teaches the general subject...

... Positioning Segmentation Marketing strategy Value proposition Canada Case study organisation In 2017, Angela Langen, General Manager of the University Club at the University of Saskatchewan in Saskatoon, Saskatchewan is preparing to meet with the Club’s Board of Directors to develop new...

... Kumnandzi Macadamia Importers is all about before proceeding. Specifically, the Matsapha College Board of Directors needs to articulate its vision for the proposed new entity, as well as craft the entity's mission statement and value proposition. Research methodology The case was based upon extensive...

... Mukherjee can be contacted at: jmukherjee@mdi.ac.in © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Business expansion Business model Target market selection Warranty service Cooperative business model Value proposition Service...