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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2018) 14 (6): 635–647.
Published: 12 November 2018
... Limited Licensed re-use rights only Branding Rebranding Marketing Strategy Positioning T-Mobile VoiceStream Case study country VoiceStream was a strong brand within the digital wireless communications industry at the time CEO Robert Dotson led the company. It had a loyal...
